Just a five-minute walk from Nakano Station, Nakano Broadway is a treasure trove for anime and manga fans. Known for its eclectic mix of shops, this iconic mall offers everything from rare manga to vintage collectibles. With its rich subculture and nostalgic charm, Nakano Broadway is a must-see for anyone exploring Tokyo’s unique shopping experiences.
Why Visit Nakano Broadway
- Anime and Manga Paradise: Nakano Broadway is renowned for its extensive collection of anime and manga shops. From rare manga series to out-of-print collectibles, it’s a haven for otaku culture.
- Retro and Modern Blend: The mall combines the charm of Showa-era architecture with contemporary subculture shops, creating a unique shopping atmosphere that transports visitors back in time.
- Cultural Experience: Exploring Nakano Broadway provides a deep dive into Japan’s vibrant subculture scene, making it a must-see for anyone interested in Japanese pop culture and history.
From Luxury to Otaku Haven: The Evolution of Nakano Broadway
Nakano Broadway opened its doors in 1966, originally envisioned as a luxury shopping and residential complex. During Japan’s post-war economic boom, it symbolized modernity and prosperity. The complex featured high-end boutiques, stylish apartments, and even a rooftop pool and garden, attracting Tokyo’s affluent residents and shoppers. Its initial design reflected the era’s architectural trends, combining commercial and residential spaces within a single structure.
However, as Tokyo’s commercial focus shifted to areas like Shibuya and Roppongi in the late 1970s and early 1980s, Nakano Broadway began to experience a decline in popularity. The economic downturn of the 1980s further impacted its status, leading to lower rental costs and an increase in vacant storefronts. This economic shift made it an attractive location for young entrepreneurs and niche retailers who could afford the lower rents, paving the way for a new kind of tenant.
The transformation into an otaku hub began in earnest in 1980 when Mandarake, a second-hand manga shop, opened its doors in Nakano Broadway. Mandarake’s success attracted other niche stores, each catering to various aspects of otaku culture, such as anime, manga, cosplay, and collectibles. Over the years, Nakano Broadway evolved into a renowned destination for hobbyists and enthusiasts, becoming known as a subculture mecca. Its blend of retro charm and modern subculture offerings continues to draw visitors from around the world, making it a unique and enduring part of Tokyo’s cultural landscape.
Exploring Nakano Broadway
Nakano Broadway is a multi-level shopping complex that caters to a variety of interests, making it a fascinating destination for visitors. The complex is divided into several floors, each offering a unique shopping experience. The basement level serves as a bustling marketplace where locals shop for their daily needs. Here, you can find fresh produce, meat, seafood, and other groceries, along with small eateries offering affordable meals. The ground floor features a mix of clothing stores, shoe shops, and second-hand goods stores, providing a blend of fashion and thrift shopping.
Basement Level: The Local Marketplace
The basement level of Nakano Broadway is where the local vibe is most palpable. This area functions much like a traditional market, with stalls selling fruits, vegetables, meat, and seafood. It’s a great place to experience the local culture and pick up some fresh ingredients or enjoy a quick, inexpensive meal at one of the small restaurants. The lively atmosphere and the array of fresh produce make it a favorite spot for both locals and visitors.
Ground Level: General Shopping
On the ground floor, visitors will find a variety of stores selling clothing, shoes, and second-hand goods. This level retains some of the original feel of Nakano Broadway, with boutiques offering a range of fashion items and accessories. The second-hand shops are particularly popular, offering unique finds and vintage items that attract thrift shoppers and collectors alike. The ground floor is a great starting point for exploring the diverse offerings of Nakano Broadway.
Second and Third Floors: Otaku Paradise
The second and third floors of Nakano Broadway are where the true charm of the complex reveals itself, especially for anime and manga enthusiasts. These floors are packed with specialty shops selling everything from rare manga and out-of-print books to collectible figures and cosplay costumes. The presence of multiple Mandarake stores, each specializing in different niches, makes these floors a must-visit for fans. Whether you’re looking for vintage toys, idol merchandise, or limited-edition anime goods, you’ll find it all here. The variety and depth of the collections available make it a paradise for otaku culture.
Fourth Floor: Hidden Gems
The fourth floor of Nakano Broadway is home to some of the most unique and specialized shops in the complex. This level features stores selling vintage electronics, vinyl records, and other retro items. It’s a haven for collectors and those with a passion for old-school gadgets and music. Additionally, the fourth floor houses several niche stores that offer products you won’t find anywhere else, making it a treasure trove for the discerning shopper. The combination of rare finds and nostalgic items gives this floor a distinctive charm.
Notable Stores and Highlights
Mandarake Stores
One of the most iconic features of Nakano Broadway is its extensive collection of Mandarake stores. Mandarake is a well-known name in the world of manga and anime collectibles, and Nakano Broadway houses more than two dozen specialty shops under this brand. Each Mandarake store focuses on a different niche, from vintage toys and rare manga to cosplay costumes and limited-edition figures. The variety and depth of Mandarake’s offerings make it a must-visit for any fan of otaku culture.
Daily Chiko
No visit to Nakano Broadway is complete without a stop at Daily Chiko, located on the basement level. This store is famous for its towering 8-layer soft serve ice cream, a delight for both the eyes and the taste buds. The layers include a variety of flavors, making it a fun and photogenic treat. Beyond its famous ice cream, Daily Chiko offers a range of other food items, making it a great spot to take a break and enjoy a snack amidst your shopping adventure. The store’s unique offerings and playful atmosphere contribute to Nakano Broadway’s charm and appeal.
Antique Ajisai
Antique Ajisai offers a unique glimpse into the world of Western antiques and dolls. Since its opening in 1999, the store has specialized in a variety of items including Western dolls, teddy bears, lace, and ceramics. The shop was started by a collector deeply moved by the craftsmanship of these creations, and it continues to draw in enthusiasts with its meticulously curated selection. Antique Ajisai also offers purchasing and consignment services, making it a go-to destination for antique doll collectors and admirers of vintage Western artifacts.
Jackroad and Betty
For those interested in luxury items, Jackroad and Betty on the second floor of Nakano Broadway are not to be missed. These stores specialize in high-end watches and jewelry, offering a wide selection of both new and vintage pieces. Jackroad, in particular, is known as a “watch museum,” showcasing an impressive collection of timepieces that attract collectors from around the world. The store’s adjacent Betty branch focuses on jewelry and accessories, providing a comprehensive shopping experience for those looking for quality and craftsmanship. The presence of such luxury stores adds to the diverse shopping options available at Nakano Broadway.
Nozaki Coin
For those with an interest in numismatics, Nozaki Coin is a must-visit store within Nakano Broadway. Specializing in coins, gold and silver bullion, old paper currency, and antique art objects, Nozaki Coin offers a wide range of collectibles. The store also deals in various certificates, gift cards, and collectible phone cards featuring idols, sports, and anime themes. Nozaki Coin is particularly known for its buying services, providing free appraisals and high-value purchases for items brought in by customers. It’s a treasure trove for collectors looking to buy or sell rare and valuable items.
HAL Shop
HAL Shop is a haven for capsule toy enthusiasts, located on the second floor of Nakano Broadway. While capsule toys are available at different parts of Nakano Broadway, HAL Shop has some of the most intriguing, including capsule toys for game consoles and questionable adult-themed prizes.
PARA BOX
PARA BOX is a store in Nakano Broadway that caters to doll enthusiasts. This shop offers a wide range of customizable dolls, doll parts, and accessories, allowing collectors to create unique and personalized figures. From wigs and eyes to clothing and shoes, PARABOX provides everything needed to bring a doll to life. The store’s extensive inventory and focus on customization make it a favorite among hobbyists who enjoy the creative process of assembling and designing their own dolls.
Coffee Zingaro
For those needing a break from shopping, Coffee Zingaro provides a perfect respite. This stylish café, created by contemporary artist Takashi Murakami and his Kaikai Kiki Gallery, combines retro furniture with colorful pop designs. Coffee Zingaro offers expertly brewed coffee, whimsical desserts, and light dishes, all served in an ambiance that blends art and comfort. The café’s unique interior and quality offerings make it a popular spot for both locals and tourists, adding an artistic touch to the Nakano Broadway experience.
Haruya Book Stores & Nota Nova
Haruya Book Stores, one of the original members of Nakano Broadway’s opening lineup, continues to be a beloved destination for book lovers. The store offers a wide selection of magazines, general books, and popular comics. The book store also includes books catering to the paranormal and the occult. Adjacent to Haruya is Nota Nova, a select shop that combines stylish stationery and unique household items. With a theme of “fun and stylish living,” Nota Nova features beautifully designed and functional stationery and goods that invite customers to pick them up and explore. Together, Haruya Book Stores and Nota Nova provide a rich experience for those seeking new reads and delightful items for daily life.
Nakano Broadway’s diverse array of notable stores and highlights make it a unique and compelling destination in Tokyo. From the extensive Mandarake stores to the quirky Taco Che and the luxurious Jackroad and Betty, there’s something for everyone. Whether you’re an avid collector, a casual shopper, or simply looking for a fun place to explore, Nakano Broadway offers an unparalleled shopping experience that captures the essence of Tokyo’s vibrant subculture.
Tips for Visitors
- Visit on weekdays for a relaxed experience. Shops open around 11 AM and specialty stores closer to noon.
- Grab a map of the complex available at the information desk near the entrance. This will help you locate specific shops and plan your route efficiently.
- When shopping, always handle merchandise with care, especially in stores selling delicate collectibles.
- Nakano Broadway is filled with fascinating sights, and you might be tempted to take lots of photos. However, be aware that some stores have strict no-photography policies to protect the privacy of their customers and the exclusivity of their merchandise. Look for signs indicating photography rules.
Nakano Broadway offers a more relaxed and nostalgic shopping experience compared to the bustling streets of Akihabara. While Akihabara is known for its vast array of electronics and anime merchandise, Nakano Broadway specializes in rare and vintage items, particularly those found in its numerous Mandarake stores. It’s an ideal destination for collectors and those seeking unique, hard-to-find treasures.
Nakano Broadway is home to over two dozen Mandarake stores, each catering to different interests. Some of the must-visit Mandarake shops include Mandarake Henya, which focuses on antique toys and retro items; Mandarake Anime Kan, offering anime cels and storyboards; and Mandarake Cosplay Kan, which sells cosplay costumes and accessories. Exploring these stores will give you a comprehensive look at the diverse range of otaku merchandise available.
Most shops in Nakano Broadway open around 11:00 AM, with some specialty stores, like the Mandarake shops, opening closer to noon. It’s best to visit in the late morning or early afternoon to ensure that all stores are open and to avoid the larger crowds that gather later in the day.
Nakano Broadway has elevators and escalators, but some areas might not be fully accessible due to the building’s older design. Narrow corridors and crowded spaces can also pose challenges. It’s advisable for visitors with mobility issues to plan their visit accordingly and consider bringing a companion for assistance.
How to Get to Nakano Broadway
Nakano Broadway (中野ブロードウェイ)
Official Website
5-minute walk from Nakano Station, JR Chuo Line
