The Sapporo Snow Festival (Sapporo Yuki Matsuri) is Japan’s sensational winter event, held annually in February in Hokkaido’s bustling city of Sapporo. A breathtaking blend of artistry and culture, the festival transforms the urban landscape into a sparkling wonderland of ice sculptures, intricate carvings, and lively performances. From grand ice palaces to whimsical creations, visitors can expect a rich and unforgettable experience. Here’s a guide to help you make the most out of your experience.

Why See the Sapporo Snow Festival

Sapporo Snow Festival 2023 Sculpture
  • Jaw-dropping Ice Artistry: The Sapporo Snow Festival is renowned for its breathtaking array of ice sculptures and snow structures. With creations ranging from towering monuments to intricate artistic carvings, the festival transforms Sapporo into a frozen gallery that captivates and inspires.
  • Cultural Immersion: Beyond the visual spectacle, the festival offers a window into Japanese culture, traditions, and craftsmanship. Watch performances and witness the finesse and creativity that symbolize Japan’s rich cultural heritage.
  • Interactive Entertainment: The Sapporo Snow Festival isn’t just for observing; it invites participation. Some sculptures are made so that you can sit on or climb in them and take pictures.

Sapporo Snow Festival 2024

The 74th Sapporo Snow Festival is all set to unfold its icy magic from February 4 (Sun) to February 11 (Sun), 2024. A celebration that has captured hearts globally, this year’s festival continues the tradition of mesmerizing artistry and cultural richness in the heart of Hokkaido’s capital city, Sapporo. It’s an event that promises to dazzle, entertain, and provide an unforgettable experience.

At the time of writing, detailed information regarding specific attractions and events for the 2024 festival has yet to be announced. For timely updates, please check the official website.

History and Origin of the Festival

The Sapporo Snow Festival, now a spectacle known around the world, began in rather humble circumstances. In 1950, six local high school students decided to create a handful of snow sculptures in Odori Park. This simple act sparked the interest and imagination of the community, giving birth to the inaugural Sapporo Snow Festival. What started as child’s play grew into a tradition that has captured the heart of a city and resonated across borders.

Over the years, the festival has evolved from a small local gathering to a grand international event. In 1955, the Self-Defense Forces joined in, building the festival’s first massive snow sculpture, marking a significant turning point. From then on, artists from around the world began to participate, adding their unique flavors and styles to the event. The festival expanded to include three main sites, each showcasing different themes and attractions, making it a diverse and inclusive celebration of winter and art.

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One lesser-known fact about the festival is its role in fostering international relations. In 1972, the city of Sapporo hosted the Winter Olympics, and the Snow Festival played a key part in promoting the event and attracting global attention. This synergy between sports and art exemplifies the festival’s broader impact beyond mere aesthetics.

The history of the Sapporo Snow Festival is a tapestry of creativity, community, and global connection. It’s a story of how a simple idea can evolve into a phenomenon that transcends barriers and ignites a shared sense of wonder. The festival stands as a testament to human ingenuity and the power of collaboration, enriching not only the winter season but also the cultural fabric of Japan and beyond.

How to Enjoy the Sapporo Snow Festival

The Sapporo Snow Festival unfolds across three major sites: Odori, Susukino, and Tsudome, each offering distinct attractions and experiences.

Odori Site

  • Location: The Odori Site, positioned in Sapporo’s centrally located 1.5-kilometer-long Odori Park, is the main site of the festival.
  • Attractions: Known for the festival’s famous large snow sculptures, some measuring over 25 meters wide and 15 meters high, this site hosts grand ice creations that are lit up daily until 22:00. Besides about a dozen large sculptures, visitors can explore more than a hundred smaller statues and attend concerts and events, many of which use the sculptures as their stage.
  • Best Views: A spectacular view over the Odori Site can be enjoyed from the Sapporo TV Tower, which has extended hours during the festival (8:30 to 22:30). Admission to the top observatory deck costs ¥1,000 per adult, and a ¥1,500 ticket allows both a day and night visit.
  • Winter Illuminations: The sculptures are adorned with winter illuminations, participating in light and sound shows, transforming the site into a magical spectacle.

Susukino Site

  • Location: Situated in Sapporo’s largest entertainment district, Susukino, and only one subway stop south of Odori Park.
  • Attractions: This site is home to about a hundred ice sculptures, some sponsored by brands, combining marketing and artistry. Though some sculptures lean towards advertising, they still contribute to the vibrant atmosphere of the district.
  • Nightlife: Renowned as the entertainment hub of Sapporo, Susukino offers a mix of restaurants and bars open late into the night, complementing the icy wonders with culinary delights.

Tsudome Site

  • Location: Positioned a bit outside the city center, Tsudome joined the festival in 2009 and is more family-oriented.
  • Activities: Known for its fun-filled environment, Tsudome features three types of snow slides, snow rafting, luge slopes, a white maze, golf, and more. With many food stands and a stage for events inside the dome, it’s a haven for families and children.
  • Unique Events: The site hosts special activities like snowman-building championships, snowball battles, and culinary events under the big dome. For those seeking a different perspective, staying an extra day to witness the statues’ destruction after the festival’s end offers a unique experience.
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*Due to COVID prevention measures, the Sapporo Snow Festival was not held at the Tsudome Site in 2023.

Together, these three sites – Odori, Susukino, and Tsudome – form the core of the Sapporo Snow Festival, each contributing a unique flavor and appeal. From the grand sculptures at Odori to the bustling nightlife at Susukino, and the family fun at Tsudome, the festival offers a rich and diverse experience. Planning ahead, marking favorite spots, and embracing the various times of day and events ensures that every visitor can craft their perfect winter escapade. Whether you’re a culture enthusiast, a party-goer, or a family with young children, the Sapporo Snow Festival invites you to a world of snow, ice, and endless joy!

Travel Tips

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  • Plan Ahead. Mark the sculptures you want to see and the events you want to join by referring to the official website. The festival spans three sites, making it challenging to explore all in one day. Careful planning ensures you make the most of your visit.
  • Dress Warm. The temperatures can plunge below zero, so dressing appropriately is vital. For reference, I wore a base layer of Heat Tech innerwear, a fleece jacket as a middle layer, Heat Tech pants, and a down coat. Don’t forget a warm hat to keep your head cozy!
  • Prepare for a Lot of Walking. Exploring the festival requires considerable walking across different sites. Snowshoes are highly recommended to prevent slipping and ensure a comfortable experience as you wander through the winter wonderland.
  • Consider Off-Peak Hours. If you prefer a less crowded experience, consider visiting the festival sites during off-peak hours, such as early morning or late evening.
  • Carry Cash. While many places accept credit cards, having some cash on hand for small vendors, especially at food stands, is advisable.
  • Book Accommodations Early. If you’re staying overnight, booking accommodations well in advance is wise, as hotels fill up quickly during the festival season.

Sapporo Snow Festival in Video

Below is a video capturing my experience of the Sapporo Snow Festival in 2023.

Frequently Asked Questions

What is special about the Sapporo Snow Festival?

The Sapporo Snow Festival is renowned for its breathtaking snow and ice sculptures, ranging from massive, intricate masterpieces to smaller, detailed works of art. It’s not just a visual treat; the festival hosts diverse activities across three unique sites: Odori for large-scale sculptures and concerts, Susukino for nightlife and ice art, and Tsudome for family fun with slides and snow games. Coupled with local cuisine, cultural performances, and the magical ambiance of winter illuminations, the festival offers a one-of-a-kind experience that attracts visitors from all over the world.

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How long does the Sapporo Snow Festival last?

The Sapporo Snow Festival typically lasts for one week. For example, the 74th festival is scheduled to take place from February 4 to February 11, 2024. The duration allows visitors enough time to explore various sites and activities, but it’s still advisable to plan ahead to make the most of the experience.

What to do in Sapporo during the snow festival?

During the Sapporo Snow Festival, visitors have a plethora of activities to choose from:

  • Odori Site: View large snow sculptures and enjoy concerts and events on stages made from snow.
  • Susukino Site: Explore ice sculptures, indulge in the nightlife, and enjoy local food and beverages.
  • Tsudome Site: Engage in family-oriented activities like snow slides, snow rafting, and ice hobbies.
  • Additional Activities: Beyond the festival sites, you can also explore local attractions, enjoy winter sports like skiing or snowboarding, take a dip in nearby hot springs, and savor Hokkaido’s famous seafood and ramen.

How to Get There

Traveling to the Sapporo Snow Festival is an adventure in itself, and with a little planning, it can be a seamless experience. Here’s a guide to getting there:

By Air:

  • New Chitose Airport is the main gateway to Sapporo and is well connected with domestic and international flights.
  • From the airport, you can take a train to Sapporo Station, which takes around 36-40 minutes.

By Train:

  • If you’re coming from other parts of Japan like Tokyo, you can take the Shinkansen (bullet train) to Hakodate and then a limited express train to Sapporo.
  • JR Pass holders can utilize their passes for this journey.

Getting Around in Sapporo:

  • Odori Site: Easily accessible by metro, located in the heart of Sapporo, near Odori Park.
  • Susukino Site: One subway stop south of Odori Park, located in the entertainment district of Sapporo.
  • Tsudome Site: Less centrally located, reachable by shuttle buses from the Sapporo Station or by local buses.
  • Public Transportation: Sapporo’s public transportation, including subways and buses, is convenient for navigating between festival sites.
  • Taxis: Available for a more personalized travel option but may be more expensive.

Parking and Driving:

If you plan to drive, be aware that parking may be limited, and winter driving conditions can be challenging. It’s advisable to rely on public transportation during the festival period.

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