Miyajima Omotesando Shopping Street is the bustling main street of Miyajima Island, leading up to the famous Itsukushima Shrine. This lively street is packed with nearly 70 shops offering local delicacies like grilled oysters and sweet momiji manju, as well as unique souvenirs. It’s the perfect spot to soak in the island’s vibrant culture and delicious cuisine.

Why Visit Miyajima Omotesando Shopping Street

  • Diverse Culinary Delights: Enjoy a variety of local specialties, including succulent grilled oysters, sweet momiji manju, and the unique deep-fried agemomiji.
  • Vibrant Shopping Experience: With nearly 70 shops, the street offers an array of souvenirs from traditional crafts like Miyajima shamoji (wooden rice spatulas) to intricate Miyajima-bori (wooden carvings).
  • Friendly Atmosphere: The street’s lively and welcoming vibe makes it a favorite spot for both tourists and locals, enhancing your overall travel experience.

Must-Try Food on Omotesando Shopping Street

Momiji Manju

momiji manju

Momiji manju, a maple leaf-shaped confection, is a staple treat of Miyajima. Traditionally filled with sweet red bean paste, this delightful snack has evolved to include various flavors such as matcha, chocolate, and cheese. The iconic momiji manju can be found in multiple stores along Omotesando Shopping Street, each offering its unique twist. Notable spots include Momiji-Do and Yamadaya, where you can watch the pastries being made fresh and even sample them hot off the press.

Grilled Oysters

Grilled oysters in Miyajima

Miyajima is renowned for its delicious oysters, harvested from the nutrient-rich waters of the Seto Inland Sea. Grilled to perfection, these oysters are a must-try. Several vendors along Omotesando specialize in this delicacy, serving them freshly grilled and topped with various seasonings. Pioneers like Yakigaki no Hayashi offer a seating area where you can savor these juicy oysters while enjoying the lively street atmosphere.

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Agemomiji (Deep-Fried Momiji Manju)

age momiji manju

A modern twist on the traditional momiji manju is the agemomiji. This deep-fried version offers a crispy outer layer with a soft, sweet filling. Available in flavors like sweet bean paste, cheese, and custard, agemomiji has become a beloved street food. The original shop, Momiji-Do, is a popular spot to try this innovative snack.

Nigiriten

nigiriten

Nigiriten is a delectable snack made from fish paste, mixed with ingredients like green onions or edamame, and then deep-fried to golden perfection. These savory bites are served hot and fresh, providing a delightful crunch with every bite. You can find a variety of nigiriten flavors along Omotesando, making it a must-try for visitors looking to experience a unique taste of Miyajima.

Traditional Crafts

shamoji art

Miyajima Shamoji (Wooden Rice Spatulas)

One of the most iconic souvenirs from Miyajima is the shamoji, or wooden rice spatula. These spatulas are not only functional kitchen tools but also believed to bring good luck. Crafted with care, they come in various sizes and designs, from simple, practical ones to highly decorative pieces. Some shops even offer personalized shamoji, allowing you to have names or messages engraved, making them a unique and meaningful gift.

Miyajima-bori (Wooden Carvings)

Another traditional craft you’ll find on Omotesando Shopping Street is Miyajima-bori, intricate wooden carvings that showcase the island’s rich artistic heritage. These carvings range from small, delicate pieces like keychains and ornaments to larger, more elaborate items such as trays and boxes. Each piece reflects the skill and dedication of the artisans, making them treasured keepsakes.

Miyajima Omotesando Videos

Miyajima Omotesando Shopping Street is featured in the following Tokyo Past 3 videos.

Tips for Visitors

  • Visit early in the morning or later in the afternoon to avoid peak hours.
  • Plan visits on weekdays to avoid weekend and holiday crowds.
  • Discover charming shops and quieter eateries off the main street by exploring side streets.
  • Instead of eating while walking, eat street food in front of the shop where it was purchased. This helps maintain cleanliness in the area.
  • Dispose of trash in designated bins to keep the area clean.
  • Support local businesses by purchasing handmade crafts and local food.
  • Carry some cash for smaller purchases or street food, as not all shops accept credit cards.
  • Wear comfortable shoes for exploring.
  • Utilize public restrooms along Omotesando Shopping Street, including the Miyajima Hospitality Toilet.
  • Consider using the local post office to send fragile or bulky souvenirs home.
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FAQ

Shops along Omotesando Shopping Street typically open at 10:00 AM and close around 5:30 PM. However, some stores may have different hours, especially during peak tourist seasons or holidays. It’s always a good idea to check specific shop hours in advance if you have particular places you want to visit.

If you’ve purchased fragile or bulky souvenirs, consider using the local post office to send them home. Many shops on Omotesando Shopping Street offer packaging and shipping services. The post office on the island can handle international shipping, ensuring your souvenirs reach home safely and conveniently.

Unfortunately, there are no coin lockers available directly on Omotesando Shopping Street. However, many tourists find it manageable to carry small bags or backpacks while exploring. If you need to store larger items, consider using the facilities available at Miyajima Pier or your accommodation.

Yes, Omotesando Shopping Street is relatively flat and accessible, making it easy to navigate with children or strollers. The covered arcades provide protection from the sun and rain, ensuring a comfortable experience for families. Additionally, many shops and eateries are family-friendly, offering treats and snacks that appeal to all ages.

Popular local souvenirs include Miyajima shamoji (wooden rice spatulas), Miyajima-bori (wooden carvings), and various flavors of momiji manju. These items reflect the island’s craftsmanship and cultural heritage, making them meaningful keepsakes. Seasonal and limited-edition products are also great choices for unique gifts.

How to Get to Miyajima Omotesando Shopping Street

By Ferry from Hiroshima

To reach Miyajima Island, the most common and scenic route is by ferry from Hiroshima. You can catch the ferry from Miyajimaguchi Pier, which offers a short and enjoyable 10-minute ride to Miyajima Island. The ferries run frequently, ensuring a smooth and convenient journey.

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By Foot from Miyajima Pier

Once you arrive at Miyajima Island, Omotesando Shopping Street is just a short 5-minute walk from the Miyajima Sanbashi Pier. As you disembark from the ferry, head towards the island’s main street, following signs to Itsukushima Shrine. You’ll soon find yourself on the bustling Omotesando Shopping Street, ready to explore its many offerings.

Ideal Visiting Hours

Omotesando Shopping Street is typically open from 10:00 AM to 5:30 PM. To make the most of your visit, plan to arrive in the morning. This way, you can enjoy a leisurely stroll, sample various foods, and shop for souvenirs without the rush of closing times.

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