Cradled in the snowy mountains of Yamagata Prefecture, Ginzan Onsen is a dreamy hot spring town that evokes the charm of old Japan. Famous for its Edo-period wooden ryokans, softly glowing gas lamps, and a picture-perfect winter landscape, it’s no wonder the town attracts over 330,000 visitors annually. But as with many beloved tourist destinations, this influx has begun to threaten its serene atmosphere, leading local authorities to take decisive action.
Why the Changes Were Necessary
Ginzan Onsen’s popularity, fueled by its resemblance to scenes from Studio Ghibli’s Spirited Away, has brought about significant challenges. Day-trippers crowd the narrow streets, competing for the best photo spots, causing congestion and disputes. The strain on infrastructure has resulted in blocked emergency routes and safety hazards, especially during heavy snowfall.
A particularly troubling incident involved an ambulance struggling to reach an injured tourist due to traffic jams caused by illegally parked cars. These disruptions prompted the Ginzan Onsen Association and local government to implement new regulations aimed at preserving the town’s tranquility and ensuring visitor safety.
New Regulations to Tackle Overtourism
From December 23, 2024, to late February 2025, Ginzan Onsen is enforcing stricter visitor controls:
- Day-Tripper Restrictions: From 5 PM to 8 PM, access is capped at 100 visitors per hour, with advance reservations required. Tickets include a shuttle bus ride and cost ¥1,200 per person.
- Park-and-Ride System: Day-trippers must park at the Taisho Romankan, a tourist center 2 kilometers from the town. Shuttle buses transport visitors to the hot springs area.
- Evening Exclusivity for Overnight Guests: After 8 PM, only residents, employees, and those staying overnight at ryokans are permitted entry.
- Prohibited Entry from 8 PM to 9 AM: Private vehicles are turned away during these hours to prevent nighttime congestion.
Preserving Ginzan Onsen’s Charm
These measures aim to strike a balance between welcoming visitors and maintaining the town’s unique appeal. With fewer crowds, overnight guests can enjoy a peaceful stay, and day-trippers are encouraged to explore responsibly. The park-and-ride system not only reduces traffic but also minimizes environmental impacts, aligning with sustainable tourism practices.
Visitor Tips for a Smooth Experience
Planning a trip to Ginzan Onsen? Here’s how to make the most of your visit while respecting the new regulations:
- Book in Advance: Reserve accommodations early to secure access to the town after 8 PM and enjoy the magical night views.
- Arrive Early: Visiting between 9 AM and 4 PM allows for a more relaxed experience without evening crowds.
- Use Shuttle Services: Follow the parking guidelines and take advantage of shuttle buses for convenient access.
- Respect Local Norms: Be mindful of photo-taking etiquette and avoid monopolizing scenic spots.
- Support Local Businesses: Purchase souvenirs, dine at local restaurants, and participate in cultural activities to contribute to the community.
A Model for Sustainable Tourism
Ginzan Onsen’s proactive approach to managing overtourism is a valuable lesson for other destinations facing similar challenges. By prioritizing safety, cultural preservation, and visitor satisfaction, the town is ensuring its snow-covered streets and warm hospitality can be enjoyed for generations to come.
Whether you’re a day-tripper or an overnight guest, the key to enjoying Ginzan Onsen lies in embracing these changes and appreciating the efforts made to protect this enchanting destination.
For more updates, check the official Ginzan Onsen website.
